Tobacco in America Essay Example For Students

Tobacco in America Essay Tobacco in AmericaEveryday 3,000 children start smoking, most them between the ages of 10 and18. These kids account for 90 percent of all new smokers. In fact, 90 percent ofall adult smokers said that they first lit up as teenagers (Roberts). Thesestatistics clearly show that young people are the prime target in the tobaccowars. The cigarette manufacturers may deny it, but advertising and promotionplay a vital part in making these facts a reality (Roberts). The kings of these media ploys are Marlboro and Camel. Marlboro uses afictional western character called The Marlboro Man, while Camel uses Joe Camel,a high-rolling, swinging cartoon character. Joe Camel, the smooth characterfrom R.J. Reynolds, who is shown as a dromedary with complete style has beenattacked by many Tobacco-Free Kids organizations as a major influence on thechildren of America. Dr. Lonnie Bristow, AMA (American Medical Association)spokesman, remarks that to kids, cute cartoon characters mean that the productis harmless, but cigarettes are not harmless. They have to know that their adsare influencing the youth under 18 to begin smoking(Breo). Researchers at theMedical College of Georgia report that almost as many 6-year olds recognize JoeCamel as know Mickey Mouse (Breo). That is very shocking information for anyparent to hear. We will write a custom essay on Tobacco in America specifically for you for only $16.38 $13.9/page Order now The industry denies that these symbols target people under 21 and claim thattheir advertising goal is simply to promote brand switching and loyalty. Manypeople disagree with this statement such as Illinois Rep. Richard Durbin whostates If we can reduce the number of young smokers, the tobacco companieswill be in trouble and they know it (Roberts). So what do the tobacco companiesdo to keep their industry alive and well? Seemingly, they go toward a marketthat is not fully aware of the harm that cigarettes are capable of. U.S. News recently featured a discussion of the smoking issue with 20teenagers from suburban Baltimore. The group consisted of ten boys and ten girlsbetween the ages of 15 and 17. When asked why they started smoking, they gavetwo contradictory reasons: They wanted to be a part of a peer group. They alsowanted to reach out and rebel at the same time. When you party, 75 to 90percent of the kids are smoking. It makes you feel like you belong, says DevonHarris, a senior at Woodlawn High. Teens also think of smoking as a sign ofindependence. The more authority figures tell them not to smoke, the more likelythey are to pick up the habit (Roberts). The surprising thing is that these kidsknow that they are being influenced by cigarette advertising. If these kids know that this advertising is manipulating them, why do theystill keep smoking? The ads are everywhere, especially in teen-orientedmagazines, such as Rolling Stone and Spin. The ads also fuel some of the reasonsthe children gave for starting. They represent rebellion, independence,acceptance and happiness. These are all the things a young person, betweenchildhood and adolescence, needs and desires. This type of advertising, on topof peer pressure, is the mystery behind the rise in adolescent smoking. How do we stop the future of America from smoking? Here are three thingsthat the experts recommend. Try to convince your children that smoking is notcool. Talk to your kids at a young age about the dangers of smoking. Identifyfamily members who smoke and ask them to stop (Thomas). Children are the most valuable commodity we are given in life. Lets try toeducate them while theyre young to be independent thinkers and to not be swayedby the tobacco companies who are trying to take advantage of their mind and body. .uca79dd7643f4cf8e6b576dbb97434e11 , .uca79dd7643f4cf8e6b576dbb97434e11 .postImageUrl , .uca79dd7643f4cf8e6b576dbb97434e11 .centered-text-area { min-height: 80px; position: relative; } .uca79dd7643f4cf8e6b576dbb97434e11 , .uca79dd7643f4cf8e6b576dbb97434e11:hover , .uca79dd7643f4cf8e6b576dbb97434e11:visited , .uca79dd7643f4cf8e6b576dbb97434e11:active { border:0!important; } .uca79dd7643f4cf8e6b576dbb97434e11 .clearfix:after { content: ""; display: table; clear: both; } .uca79dd7643f4cf8e6b576dbb97434e11 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uca79dd7643f4cf8e6b576dbb97434e11:active , .uca79dd7643f4cf8e6b576dbb97434e11:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uca79dd7643f4cf8e6b576dbb97434e11 .centered-text-area { width: 100%; position: relative ; } .uca79dd7643f4cf8e6b576dbb97434e11 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uca79dd7643f4cf8e6b576dbb97434e11 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uca79dd7643f4cf8e6b576dbb97434e11 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uca79dd7643f4cf8e6b576dbb97434e11:hover .ctaButton { background-color: #34495E!important; } .uca79dd7643f4cf8e6b576dbb97434e11 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uca79dd7643f4cf8e6b576dbb97434e11 .uca79dd7643f4cf8e6b576dbb97434e11-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uca79dd7643f4cf8e6b576dbb97434e11:after { content: ""; display: block; clear: both; } READ: Psychological Explanations Of Anorexia EssayWorks CitedBill Clinton vs. Joe Camel. U.S. News World Report. 2 Sep. 1996: 12. Infotrac. Online. 27 Oct. 1996. Selling Tobacco to Kids. America. 17 Feb. 1996: 3. Infotrac. Online. 27 Oct. 1996. Roberts, Steven. Teens on tobacco; kids smoke for reasons all their own. U.S. News World Report. 18 Apr. 1996: 38. Infotrac. Online. 27 Oct. 1996. Thomas, Roger E. 10 steps to keep the children in your practice nonsmokers.American Family Physician. Aug. 1996: 450. Infotrac. Online. 27 Oct. 1996. Breo, Dennis L. Kicking Butts-AMA, Joe Camel and the Black Flag war ontobacco. JAMA, TheJournal of the American Medical Association. 29Oct. 1993: 1978. Infotrac. Online. 27 Oct. 1996. t

Physical Therapy

Physical Therapy A case study is an in-depth analysis of a phenomenon, a person, a group of people, or an event. Parts of a journal article may vary depending on the journal. Generally, parts that should be included are title, author, abstract, introduction, review of literature, methodology/materials and methods, results, discussion, conclusions, acknowledgements, conflict of interests, references, abbreviations, tables, figures, and appendix. Some journals may not require an appendix section.Advertising We will write a custom case study sample on Physical Therapy specifically for you for only $16.05 $11/page Learn More This article has a title, authors, background, methods, results discussion, strengths and limitations, future research, and references. The title is clear and gives sufficient information concerning the study. Below the title, all the authors/researchers are listed. Their affiliations are also indicated there. However, the authors’ affiliations are ri ght intended. The abstract is a comprehensive summary of all the components of an article. In the current article, this section is well-structured. It consists of such brief sections as background, objective, study design, methods, results, limitations and conclusions. It does not contain a discussion section. This may be attributed to the fact that journal articles have a strict word limit for abstracts. Normally, an abstract does not contain more than three hundred words. A section called background follows the abstract. In this section, the authors have combined both introduction and review of literature sections. The introduction section is short. The focus is centered on the review of literature in this section. The authors did an extensive literature review on the topic under the study. However, previous research focused mainly on the effect of exercise and weight loss in people who had osteoarthritis of the knee joint. The methods section describes the methods used to obtain information. The research was a prospective cohort study for which adults above 25 years had been recruited (Paans et al., 2013). It was carried out in Groningen (the Netherlands). The target population was adults who suffered from osteoarthritis and were either overweight or obese. The selected subjects were to follow a diet and do exercises to lose weight. Both the individual and the group sessions were carried out. Individual sessions had lasted for three months followed by group sessions that took 5 months. Data was collected using questionnaires. Adults who had BMI greater than 40 were excluded. Analyzed results are found in the results section of the article. They indicate that exercise and weight loss programs can benefit overweight and obese adults suffering from osteoarthritis. The participants reported an improvement, which amounts to 32.6% on their physical functions. They also reported a significant decline in perceived pain. The results show that weight loss and exercis e can yield positive results over a long period of time.Advertising Looking for case study on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The authors discussed the results in a precise manner. They compared their findings with those contained in the previous studies. They reported that pain relief attributed to the two programs was significant. Immediately after this section, strengths and limitations of the study were given. Major limitations reported include a small sample size, lack of previous research, and methodology related limitations. The next sections are future research and conclusion. The authors recommended further research to confirm their findings. A random sample would suffice in future study. The article concludes that the result gained through the two programs is significant. The article components were organized as follows: title, authors, background, methods, results, discussion, limitations , conclusion and reference. The case study acknowledges an organization that funded the research. It has a list of references, which contains all the cited materials. Reference Paans, N., van den Akker-Scheek, I., Dilling, R.G., Bos, M., van der Meer, K., Bulstra,S.K., Stevens, M. (2013). Effect of Exercise and Weight Loss in People who have Hip Osteoarthritis and are Overweight or Obese: A Prospective Cohort Study. Physical Therapy, 93(2), 137-145. doi: 10.2522/ptj.20110418.

Ayurvedic Medicine Essay Example for Free (#2)

Ayurvedic Medicine Essay Class name Date Introduction Ayurveda, the ancient Sanskrit word (Ayus/living and Veda/revealed wisdom) comes from the traditions of the ancient Indian sages, also known as Rishis. The word â€Å"denotes the enlightened knowledge of all aspects of optimal, healthy, everyday living, and longevity† and, its followers believe Ayurveda to be a â€Å"fortress of wisdom† (Ninivaggi 2008, xvi). Being that the medical practice of Ayurveda goes back as far as 6,000 years, 3,000 of those years recorded and verifiable, it is worth inquiring about why the seemingly successful methodologies and medical practices have not been adopted into the Western framework of scientific medicine. Although Ayurvedic methods and its practitioners are becoming more popular in the United States, with the increased interest by North American patients in preventative and holistic treatments, there appears to be a disconnect about these procedures as validated by providers within North America and our system of payers (i. . , the insurance agencies). As indicated by the Rocky Mountain Institute of Yoga and Ayurveda website, a Boulder, Colorado agency, it was learned that although reimbursements can be found, it often times requires a unique â€Å"system of billing and coding† to ensure payment. There are numerous reports and studies being done that show how Ayurvedic medicine is not just an ancient version of complementary and alternative medicine, but rather these studies demonstrate the validity for support of the treatments. One example of this would be in cancer treatment, there are herbal and traditional medicines that are being studied worldwide to validate their effect on cancer. Alternative and more natural approaches to curing and managing cancers are becoming more popular and common. With the existing regulatory policies and perceptions surrounding Complimentary and Alternative Medicine in the United States, it is my goal to show and provide statistics that will increase awareness and acceptance of the medical wisdom of Ancient Ayurveda. There will be an investigation and explanation showing how Eastern Indian healthcare treatments have been scientifically examined and how they can successfully be adopted into the U. S. healthcare model, via a more global perspective on illness, disease and the prevention of disease from a wellness and holistic approach. Review of Literature The following section summarizes the history of Ayurveda, describes major trends and holes found in the existing research, and explores the evidence both supporting and disproving Ayurveda as a viable and proven healthcare strategy. The History of Ayurveda The concept of Ayurveda was developed sometime around 2500 and 500 BC in India. Ayurveda is rooted in Buddhist and Hindu traditions, but it has been said to connect with Asian medicine (Warrier 2011). Essentially, Ayurveda suggests that the body’s ability to heal itself â€Å"acts through three forces called doshas. These are vata (space and air), pitta (fire and water), and kapha (water and earth)† (Yeager 1998). In order to live a healthy life, these doshas must remain balanced. Typically, Ayurveda is most often used to prevent disease, and has proven beneficial in the treatment of high blood pressure, cholesterol and stress (Yeager 1998). Ayurveda is also helpful in everyday life. Translated, Ayurveda means â€Å"science of life. † This definition is relevant because the ancient Indian system of health care focuses views of man and his illness evolving from the body and its external factors (Yeager 1998). In the present context, the Ayurvedic system of medicine is becoming more widely accepted. It is practiced in India and also in the more economically evolved countries such as Europe, the United States and Japan (Samy, Pushparaj and Gopalakrishnakone 2008). In the mid-1990’s, The World Health Organization also recognized Ayurveda as a system of sophisticated traditional medicine that involved the study of life stimulating observation, and fostering scientific research (Berra and Molho 2010). With the existing and evolving global healthcare crisis that is also currently plaguing the United States (U. S. ), one would believe that an affordable, safe and proven health system so globally recognized would have been able to pass at minimum the test of time but, this is not the case. Although the recent decade has brought about many observations that have added to the scientific credentialing of Ayurveda and other forms of Complementary and Alternative Medicine (CAM), there are still concerns about the ancient Indian treatment and its scientific validity, this is especially true in the U. S. (Rastogi 2010). â€Å"Before the recent upsurge of traditional medicine in a global perspective, Ayurveda was persistently criticized for its ambiguity and philosophical tenants incomprehensible to occidental mind† (Rastogi 2010, 1). Ayurvedic Research Methods Ayurveda is arguably an under researched topic, as scholarly research did not truly begin until the 1970s. This stunted research can be separated into three distinct categories: the examination of traditional Ayurveda in pre-colonial South Asia, the examination of Ayurveda in colonial and post-colonial times in South Asia, and an examination of Ayurvedic practices outside of South Asia (Warrier 2011). The first wave of Ayurvedic research used treatises written in Sanskrit to decipher the origins of Ayurveda. This research helped to conceptualize and understand the Ayurvedic understanding of the body, health and practice, which heavily differed from other representations during that time (Warrier 2011). The second wave of research showed that Ayurvedic practices were encouraged in India until 1835 when British policy changed. When India gained its independence in 1947, the government took immediate steps to standardize Ayurveda; however, the practice was still poorly funded. The effects of British colonialism and favoritism for biomedical has been long lasting. Current practices of Ayurveda are much of hybrid between the two medical practices (Warrier 2011). The third wave of research focused on the advent of Ayurveda in the West (the United States and the United Kingdom) beginning in the 1980s. Deepak Chopra and Maharishi Mahesh Yogi are cited as influential individuals who popularized Ayurveda in the West. Although Ayurveda became more popular, it was discounted as a â€Å"New Age† fad. The third wave of research largely avoids discussions of healthcare reform, or conversations on the â€Å"legitimacy and authenticity of their [Ayurveda] practice† (Warrier 2011). Ayurvedic research presents additional problems. Firstly, â€Å"It’s difficult to conduct double-blind placebo-controlled trials, [†¦ ], because Ayurveda is a holistic system that treats individuals differently with multiple methods† (Hontz 2004). However, these modern scientific studies often ignore the primary objective of Ayurveda, which is to see patients as individuals in need of unique care. Secondly, the new and emerging research has not been disseminated, and the new textbooks on the practice have not been updated. Because this new wealth of information has not yet made it to professionals or students, it is of little use. Within the study of Ayurveda, numerous scholars are calling for new research methodologies (Baghel 2011). In the past, many studies have focused on the use of the plants and herbs (herbal pharmacology) in Ayurveda. Despite the screening of over 2000 medicinal plants over ten years, no conclusive data emerged. Based on the inconclusive findings, other researchers continued to suggest that Ayurvedic research should address the uses and benefits of plants. This research has led to advances in traditional medicine, such as the use of certain plants when modern medicine is unavailable (Baghel 2011). Currently, Ayurvedic research is concerned with altering the research methodologies, separating itself from traditional scientific practices. Another issue with Ayurvedic research is the translation of terminologies. â€Å"For instance, Vata is not air, Pitta is not fire and Bhasma is not oxide- they have much deeper scientific meaning† (Patwardhan 2009). Because Western scientists fail to grasp the full meaning of certain terms, the scientific research of Ayurveda falls short and its reputation has actually been damaged. These failures concerning Ayurvedic research have resulted in certain consequences. Scientists have simply viewed Ayurveda as a means to bolster modern medicine, rather than a unique practice. In addition, eastern Ayurvedic practices have reached a standstill in the midst of the research and implementation controversies. This has severely paralyzed the Ayurvedic educational system, along with its practice (Patwardhan 2009). Many scholars and practitioners conclude that Ayurveda needs to define itself and establish a universal methodology (Baghel 2011). Unless this occurs, Ayurveda will continue to loose momentum. Scholars have suggested adopting a transnational approach to Ayurveda in order to refocus the research. Evaluating Ayurveda from a transnational perspective means looking at, â€Å"[†¦ ]where personnel, ideas, meanings, symbols, products, and practices are constantly crossing boundaries [†¦ ]† (Warrier 2011). This viewpoint would ideally look at the influence of of local practices on global traditions. The American Healthcare System: Evolution? There is evidence in the U. S. nd throughout the world of a growing demand for alternative healthcare choices, based upon the best practices from varying healthcare models. This demand for options appears to be based on an opinion that any single system of healthcare has its inadequacies and will not be able to solve all contemporary health care needs (Shankar 2010). It is this perhaps this assessment that has brought about the dramatic growth of the Complementary and Alternative movement as well as the awareness and evolution of myriad methods of Integrative Medicine (I. M. ) in the last ten to fifteen years. Luckily for proponents and practitioners of Ayurvedic medicine and research, governments and regulatory bodies appear to have also begun to understand the need for varied approaches to health and wellness with the intent that all new models must also establish their safety, quality and efficacy (Shankar 2010). Agencies such as the National Center for Complementary and Alternative Medicine (NCCAM) and The Food and Drug Administration (FDA) are just a few of the institutions in the United States that are starting to provide guidance and policy around C. A. M. and I. M. , which is a positive step because without these policies and approvals, there would be no evolutionary progress whatsoever in terms of Ayurveda in delivery in the U. S. Over the past two decades, U. S. mainstream medicine has become more accepting of Ayurveda and other alternative medical practices. â€Å"A widely quoted study in the New England Journal of Medicine suggests that a third of Americans spend $14 billion a year on alternative medical methods† (Perry 1994). Yet much of this money comes from consumers’ pockets. Although the interest in alternative medicine has increased in recent years, it is still difficult to find insurance coverage, but some companies are offering group and individual policies (Dharamsi 2011). Although the coverage is substantial, it is not full coverage. The need for insurance companies to alter their plans is becoming more pressing as the prevalence of Ayurveda increases in the U. S. Despite this acceptance, many questions and controversies remain. Doctors in India and the U. S. are concerned with the standardization of the practice of Ayurveda in the U. S.. In India, practitioners of Ayurveda are required to obtain a Bachelor of Ayurvedic Medicine and Surgery (BAMS) degree, which is the equivalent of five and a half years in medical school (Yeager 1998). However, no such lengthy certification exists (or is required) to practice in the United States. This is further problematic because many of the herbs and treatments used in Ayurveda are relatively untested or unregulated. This means that a person seeking Ayurvedic treatment is left with the responsibility to conduct their own research and find a reliable practitioner. In order to mediate this issue, some U. S. medical schools are beginning to offer courses in Ayurveda similar to those seen in India (Swapan 2007). Yet, these courses are seminars and are completed in a matter of days. Ultimately, standardization is also necessary to price services so that they can be covered by insurance conglomerates. Medical scholars are investigating the potential of an integrative medicine (IM) approach (Patwardhan 2009). These same scholars often look to China as a successful example of integrative medicine. China has accomplished this feat by requiring medical students to complete coursework in Western and traditional medicine (Patwardhan 2009). This dualistic approach means that doctors can provide patients with a combination of treatments. A similar situation is arising in India at the Banaras Hindu University where students integrate modern medicine with Ayurveda and Yoga (Patwardhan 2009). However, integration is sometimes difficult because implementation and methodologies have to be developed and agreed upon. Further, many risks are involved with integration, including the potential to lose identity; conversely, there is the possibility of Ayurveda being overtaken by modern medicine. To be successful in the integrative endeavor, Ayurveda must â€Å"recognize, respect and maintain the respective identities, philosophies, foundations, methodologies, and strengths of all systems† (Patwardhan 2009). Research Approach Form of Knowledge Chronic disease in the United States (U. S. ) is now more of a challenge. The number of Americans suffering from chronic disease has increased rapidly in the past two plus decades, and today 51 percent of the U.S. population is struggling from conditions such as heart disease, cancer, diabetes, and stroke. Chronic disease in the U. S. is so prevalent that it is largely accepted as a part of everyday life. Unfortunately, conventional Western medicine is largely focused on treating the symptoms of chronic disease and prevention often goes ignored. According to the Centers for Disease Control and Prevention, Chronic diseases such as heart disease, stroke, cancer, diabetes and, arthritis are among the most â€Å"common, costly and preventable of all health problems in the U. S. Yet, they account for â€Å"7 out of 10 deaths or 51% of deaths† annually, according to a 2008 report of 2005 mortality data. The Problem. With the traditional Western model of healthcare in America being as financially lucrative as it has been historically (i. e. , reactive disease processes, hospitalizations, pharmaceuticals, insurance plans) one can only imagine that there is not much of a desire by these money making industries to move toward a model of preventative medicine. It is also less likely that these industries would consider Complementary and Alternative Medicine (CAM). The proposed research study aims to explore the ancient art of traditional Eastern Indian Ayurvedic medicine, its validity as a scientifically proven means of symptom prevention, daily healthcare regimen, disease curative and whether or not this form of CAM has a current presence in the U. S. or any potential future in our existing healthcare system. Research questions. The research will address the following questions: 1. What is the Ayurvedic philosophy of health, healing and medicine? 2. What does Ayurveda in North American U. S. culture consist of? Who are the practitioners? Who are the patients? 3. What does current research say about the outcomes of chronic diseases treated with Ayurvedic methods? 4. Are Ayurvedic treatments currently being paid for by U. S. insurance plans, if not, why not? 5. What are the trends with regard to CAM treatments in the American healthcare model? Target Audience The audience for this research and those that will benefit from its findings would be the United States population as a whole. Not only will the current and potential patients of the ancient practice benefit by a growing and increased awareness and hopeful change in insurance policy if needed but, current practitioners and those considering the study and certification of Ayurvedic medicine should be relieved and assured of their futures as proven through reports of clinical outcomes and accepted methods of Ayurvedic delivery in Western culture. Controlling Factors Since Ayurveda is a somewhat recent discovery in The United States , the expanse of its historical data originates from India. The majority of its practitioners and patients are native Eastern Indians and the information found within academic reports can mostly be traced back to organizations hailing from India. Since a determination about the effectiveness and utilization in The United States is the goal of the research, the information may be difficult to locate. The healthcare publications and journals that will report Ayurvedic outcomes will likely be written by Indian physicians based upon Indian lifestyles and dynamics of health within the country of India. I would assume without further research and investigation, that there will be some conflicting if not incomplete and/or possibly biased information being reported. Data Collection Methods A dual approach of qualitative and quantitative research review will be done. I will use the world wide web and other library resources to locate industry white papers and respected journal articles that show specific recordable and scientific data about Ayurvedic deliveries and outcomes, statistics on use and trends, specific to the United States. Since the Boulder, Colorado area is a well-known community of those who seek or practice CAM therapies some information can be obtained by agencies willing to share their experiences, knowledge and clinical data. IRB approval will be required to perform any type of survey or case study that will be implemented with these approving agencies. Ayurvedic Medicine. (2018, Oct 26).

Effective Leadership Essay Example | Topics and Well Written Essays - 1750 words

Effective Leadership - Essay Example 74-78, 2001). This paper is attempt to look at different types of leadership and the recent developments in the field of leadership by briefly looking at the literature available on Fred Fielder’s Situational Leadership Model, Level 5 Leadership, 360-degree leadership and Charismatic leadership. Discussion Fred Fielder’s Situational Leadership Model Fred Fielder is considered as one of the most notable gurus of leadership. During the mid of the 20th century, when most of the leadership experts were occupied by the discussion that whether leaders are born with certain characteristics which distinguish them from others or whether people can acquire these skills to become leaders. Fielder took the liberty of providing an entirely different perspective to the management and organizational behavior experts by giving his situational leadership theory (Kellerman, pp. 234-238, 2010). He divided the leadership styles into two groups namely relationship motivated and task motivat ed. Relationship motivated leaders are the ones who would place their emotional bonds with their people over the tasks and jobs. These leaders are more concerned about their image, respect, and perception amongst their followers. However, task motivated leaders are the ones who are more interested in numbers, targets, figures and objectives, and in the pursuit of the same, they are ready to sacrifice their image and bonding with their employees (Robbins & Judge, pp. 223-228, 2010). Furthermore, fielder proposed three elements, which have the ability to determine the situational control of the person. These are leader member relations, task structure and position power. Leader member relations refer to the degree to which the leader enjoys the backing, support, and loyalty of his sub ordinates. Second, task structure is high when the job descriptions are clear, structured, and well defined. Third, position power refers to the degree to which the leader enjoys the formal power to hire , recruit, select, reward, punish, or obtain compliance from the employees (Fulmer & Goldsmith, pp. 74-78, 2001). Furthermore, Fielder suggests that when the above-mentioned factors are high, the situational control is high and vice versa. A task-motivated style remains the most favourable option when the situational control is either extremely high or extremely low. Nevertheless, when the situational control is moderate, the leader should opt for a relationship motivated leadership style (Kellerman, pp. 41-49, 1999). 360 Degree Leadership Maxwell (2006) gave one of the most modern and influential concepts in leadership known as the â€Å"360 degree leadership† (pp. 15). Maxwell focuses on the most basic and simplest definitions of leadership, which says, â€Å"Leadership is nothing but the art of influencing people towards the achievement of shared goals† (Maxwell, pp. 84-86, 2008). Quite understandably, one cannot only influence the people who are underneath the indi vidual in the organizational hierarchy but also who lie at the same line or even who are over him in the organizational hierarchy. This means that one cannot only lead his subordinates but also his peers, colleagues, friends, bosses, bosses’ peers, and others. Many leaders fail to view the concept of leadership in a board way of leading down, leading across and leading up but they fall into the trap of leading down

Evaluation of intervention mapping Essay Example | Topics and Well Written Essays - 1500 words

Evaluation of intervention mapping - Essay Example This will be followed by choice, implementation, and evaluation of intervention methods that may pose to change the health-related behaviour. (Bartholomew et al., 1998, 545-563). If a health intervention is effective leading to change in related health practices, there would be demonstrable change in the determinants and antecedents of health behaviour. Health promotion strategies are closely related to the psychological theories of behavioural changes. These can be achieved in an organised manner through intervention mapping, which had been the result of works of L. Kay Bartholomew, Guy S. Parcel, Gerjo Kok, and Nell H. Gottlieb (Bartholomew et al., 2001), which was published as â€Å"Intervention Mapping: Developing theory and evidence-based health education programs† in the year 2001. This was designed to provide a framework for effective decision making in intervention planning, implementation, and evaluation. It is known that health promotion is possible only through an effective health education. Drawing on this, health promotion is a synergy of educational and environmental supports for actions and conditions health-conducive living. Green & Kr euter (2005) have defined health promotion as "Any combination of education, political, regulatory and organizational supports for actions and conditions of living conducive to the health of individuals, groups or communities† (Green & Kreuter, 2005, p. G-4). If these change health behaviour, appropriate evaluation is necessary to ensure detection of these changes to assess whether these conform to evidence, so the health promoters can take a decision at every step of the process of planning and implementation of intervention (Kok et al., 2004, 85-98). Theory is the pillar of evidence-informed health promotion. Interventions that address the determinants of intervention or change must be evidence based and guided by need (Green, 2000, 125-129). Many authors have concluded that

Food and Beverage Essay Example for Free

Food and Beverage Essay Hotel Les Fontaines has a strategy that differs very largely from any of its competitors, as it is one of a kind in its region. The company will focus on delivering a service that provides a more personalized and refreshed service style. There would be more attention to detail especially in the restaurant outlet of which has been proposed as this would be a value added for Les Chalets Des Mosses. Also the operation costs would be lower in the restaurant area compared to rooms, as clients who stay at the hotel are budget guest who like to spend less and in return expect quality service and product. The hotel operates for ten months throughout the year. The restaurant opens for service during lunch and dinner. For the lunch period simple, smart, and affordable dishes catering to the customers needs will be served. As most of the consumers will be children from ages four to twelve and parents from early thirties to late forties, a menu healthy and enjoyable menu for the guests will be designed. Even though quick service would be offered for lunchtime the quality of the food and service would not be compromised. This would allow for the restaurant to make a good first impression in order to encourage the guest to return to Pomodoro On the other hand, the dinner will have a drastically different objective. The average dish will be more luxuries and elegant and will be served in an a la carte fashion. The atmosphere at dinner will promote a sensational and comfortable time for our guests. Both the hotels image and the restaurant harmonize in theme. The hotel Les Fontaines provides a great experience for the clienteles, enticing them to return to Les Chalets des Mosses. Vision: Hospitality is all about the individual and at Les Chalets des Mosses we pride ourselves on our unique service culture. We are in business to meet our customer’s needs and promises that each guest will be treated with a positive service attitude at every point of contact. From the hotel manager to the cleaner and everyone else in-between plays a vital role in delivering a memorable guest experience. Mission: The mission of the restaurant is to deliver the most comfortable and soothing experience for the clients. With exceptional service, responsible stewardship, and high quality food an excellent experience can be provided. Therefore, the Pomodoro’s main objective is to focus on the customers’ best interests. Les Chalets des Mosses provides budget travelers and tourists with a choice of excellent hospitality products that offer excellent value for money, while assuring a good return to owners and inspiration to employees. Objective: The main object of Les Chalets de Mosses is to have a return on investment within two years form Pomodoro’s. Building a loyal customer base and a long-term marketing strategy are what Hotel Les Fontaines is seeking to achieve. Pomodoro is an ambitious concept that is currently, planning on growing and expanding by the year 2020. Also the Pomodoro is trying to aim for eighty to eighty-five percent occupancy rate for the lunch, which will operate for two and a half hours daily. As for dinner Pomodoro’s is trying to attract around seventy to seventy-five percent occupancy. By having a total of hundred twenty seats prepared in the restaurant, the Pomodoro will be the main focus of the company’s FB branch. The restaurant has made a completely different transition from its original concept. Not only did the restaurant change in its size, the type of services and it dishes the market segments has also changed. The most effective sales and marketing tactics have been selected to define the restaurant’s image. The name, Pomodoro, is the first major change to help identify the new Italian restaurant that has opened in Les Chalets des Mosses. The restaurant also has a bar, which would play an important role as while guest are waiting for the table they could spend time at the bar. During the waiting time guest’s may spend money at the bar allowing the restaurant to further maximize its revenue. Also, this new concept of the bar would be perfect after a long day at the ski slopes. The Hotel Les Fontaines will also incorporate three major principles (Schultz Horvath, 2008). The first principle is the training and development process of staff members. By creating a strong and effective program for the staff members, the employees will be able to satisfy even the specific needs of the customers. The Hazard analysis and critical points (HACCP) will be incorporated in the training program to deliver a food safety and social responsibility. With this our guests would feel at ease to eat at Pomodoro’s and families would be more than happy to be with their children. The training program will have to take place before the restaurant begins to operate in 2013. The second principle is the ability to operate efficiently. The restaurant should be able to deliver highly effective operations to the clients. Lastly, the culture of customer service should be noted. Without the necessary service to deliver the satisfaction and gratification of the consumer, a loyal customer base cannot be built. Les Fontaines will incorporate the referral marketing for the market strategy. The referral marketing is no doubt the best way to maximize the revenue and raise the awareness of the company and standards to the local customers (Schmitt, Skiera Bulte, 2011). FB Strategy: Diversification is one of the strategies that best fit the new operations situation, as Les Fontaines is in search of a new product and market (Gine, Pisano, Sorell, Szigety, 2006). The restaurant has taken extreme measures to differentiate itself from the competition in the Les Mosses region. As the restaurant caters to a niche market, it will have minimum competition with the surrounding business in the region. This is due to the fact that Pomodoro’s offers various activities for children of which the surrounding hotels do not offer. The psychographic, demographic, geographic, and purchase behavior of clients were analyzed in order to help Les Chalets des Mosses strengthen it own image (Yankelovich, Meer, 2006). In order to create such strategy, the restaurants must create an engaging and rigorous loyalty program. The goal of the hotel is to have local customers who will visit the hotel on a regular bases during the various events that take place in the region of les mosses. Since, the hotel will promote its special offers via newsletter through the zip code, not only does the newsletter grab the customers attention, but also the local customers will become frequent clienteles. This marketing strategy would benefit the whole hotel, not just the restaurant. By sending out newsletters promoting events or special offers in both the hotel and restaurant it may encourage guest to not only use the food and beverage outlets but also to stay and enjoy the experience. The company will take a step forward by taking surveys of the clienteles regarding the activities and subjects that interest them. This way Les Fontaines will be able to predict what the clientele’s hobbies or taste are and provide a service that incorporates partnerships with other companies. For example Pomodoro’s can promote a snow-tubing event to the customers by providing ticket deals. According to Michael Porter, a Harvard Business School professor and the reigning guru of competitive strategy, competition within an industry is driven by five basic factors (Porter, 1979): 1. Threat of new entries. 2. Threat of substitute products or services. 3. Bargaining power of suppliers. 4. Bargaining power of buyers. 5. Rivalry among existing firms. We understand that using one strategy is impossible in todays society, as the range of customers are more diverse as globalization has a larger impact in today’s society. The Les Fontaines will be promoted in various ways. The newsletter will act as a tool to commercialize the company’s anniversaries and offers. Unlike, the other rivals the company will begin to engage the customers with a more personal touch. The snow tubing company in Les Mosses will further advertise the hotel and vice verse due to their partnership. Furthermore, the referrals will function as the company’s key promotional tool. Both Pomodoro and hotel Les Fontaines will attract customers through the various services, products, offers, and business proposals. None of the competing hotels and FB outlets substantially reshaped their business strategies and market segments like Pomodoro’s. The awareness of the hotel will most definitely rise as the customers and other partnering companies spread the word. The company will have a dominating number of advertisements in comparison to the other competing ventures due to their various partnerships. The hotel provides a pleasant and sophisticated service that was specifically designed to differ from other surrounding hotels within the region. Both the restaurant and the hotel will offer a personalized touch to the service that will be provided. This will attract new customers and build strong customer relationships, as the customers will return to the venture on a frequent basis. Despite the cluttered market, the unique products that were designed to meet the specific needs of the customers makes the Les Fontaines stand out from its competitors. List of References: Gine. F, Pisano. G, Sorell. M , Szigety. M. (2006). RD Portfolio Strategy, Diversification And Performance: An Information Perspective. (Doctoral dissertation, Harvard University) Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Porter, M. E. (1979). How competitive forces chape strategy. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/1979/03/how-competitive-forces-shape-strategy/ar/1 Schmitt, P., Skiera, B., Bulte, C. V. D. (2011). Why customer referrals can drive stunning profits. (Doctoral dissertation, Harvard University)Retrieved from http://hbr.org/2011/06/why-customer-referrals-can-drive-stunning-profits/ar/1 Schultz, G. C., Horvath, A. G. (2008). Strategic plan: 2008-2013. Informally published manuscript, Finance Business, Pennsylvania State Yankelovich D, Meer D. (2006). Rediscovering Market Segmentation. Retrieved from: http://hbr.org/product/rediscovering-market-segmentation/an/R0602G-PDF-ENG

The Meaning of Fahrenheit 451 :: Fahrenheit 451 Essays

The Meaning of Fahrenheit 451 Â   This book depicts a story about a futuristic world in the middle of a nuclear war. The government of this future forbids its people from reading or taking a part in individual thinking. During this time, the law against reading is new and the government is taken on a task of destroying all of the books. This is where we meet or main character named Guy Montag. He is a fireman. Him and his crew go around and burn books in libraries, and homes. Â   Â  I think the theme of the story is that there are many facets to a personality than is first visible. The book is narrated in third person. At the beginning of the book we see Guy Montag as a ruthless man who enjoys his job very much. Later on he discovers that he does not enjoy his life, it is merely a fake mask. He slowly discovers this in himself when he meets a teenage girl named Clarisse who is his new neighbor. She awakens a love and desire in Montag to enjoy the simple things in life. He also discovers that his happiness is fake when he discovers that he does not love his tranquilizer addicted wife who cares more about her television relatives than real life. Guy Montag slowly becomes unhappy with his life when he learns of Clarisse's death in an automobile accident and when he had to bun an old lady alive in her house because she refused to let them burn her books. Â   When we discover that Guy Montag is unhappy with his life, we start to respect that he is trying to change his way of life. When Montag goes to talk to his wife about the disadvantages about being a fireman, she offers no sympathy and tells him to stay away from her because all she knows is that books are unlawful. After awhile, Captain Beatty has a talk with Montag because he is suspicious of Montag's behavior. He tells Montag that the ideas in books are not real and they cause a dispute in people's minds. He says that ridding the world of controversy puts an end to dispute and allows people to live happy. Later on, Montag confesses that he had not just stolen one book but yet a small library.

Critical and creative thinking skills Essay

Critical and creative thinking skills are used throughout our lives to help us make important decisions and guide us through our most difficult and treasured moments. These particular thinking skills are deemed to be higher levels of thought and through this higher level of thinking, help us make both personal and professional decisions. According to Le Cornu (2009), critical thinking is defined â€Å"as the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered† (p.1). This type of thinking embodies three different characteristics in its approach, these three dimensions are, analytic, evaluation and creative. In taking this approach one must be ableto think critically through reflection, observation of the major components and also incorporate some creativity to come up with unique ways to address the situation. Utilizing this approach guides us and gives us a strategy to incorpo rate both critical and creative thinking which work hand in hand to allow us to arrive at our final decision. Critical and creative thinking are thought to â€Å"involve a complex approach to arriving at an educated decision by implementing a strategy for questioning and reasoning that will allow arrival at a final well informed outcome† (Nicholls, 2010). I have used critical and creative thinking in my life many times, most recently I used this thinking process to make a very important decision. This decision consisted of deciding whether to come back school and pursue my Masters in Psychology with an emphasis in Behavioral Health. This decision required thoughtful thinking and was used to obtain the best possible decision I could. I decided to use this method of thinking because, according to Paul & Elder (2006), â€Å"critical thinking is the active, persistent and careful consideration of a belief or form of knowledge, the grounds that support it and the conclusions that follow† (p.5). I considered this to be a very important decision therefore I  understood that it would require thoughtful consideration to arrive at the right choice for me. At this point in my life three major things had to be evaluated, analyzed and thought about creatively. My family, my career, and the value of obtaining a graduate degree. I had to ta ke extensive time and weigh the pros and cons of returning to school at this point. I had to examine those major factors critically and I also had to be creative in my thinking to work out the details. Nicholls (2010), states that creativity â€Å"involves forming ideas to solve problems and resolve issues† (p.12). In considering such a life changing decision, intellectual and out of the box methods had to be considered. My family consists of my 3 year old daughter and my fiancà ©e. In making this very important decision I had to examine how this decision would affect these two very important people. Factors included, time and money. Evaluating if my family would suffer because of the time and energy I would use pursuing my degree. Also, how would the amount of tuition effect our financial status and how would we adjust to this. Being a fulltime mom for two years, living off of one salary, having no savings, were all factors that had to be taken into consideration. On one hand, obtaining a higher degree could potentially increase our income, however one the other hand, paying the tuition in the interim while still living off of one salary had to be taken into consideration. These very important issues all had to be evaluated and analyzed. In taking these issues into consideration I was offered a full time position, providing ABA intervention to children on the Autism Spectrum. This presented an exciting, positive opportunity except for the fact that I was not thinking about returning to school at the very same time. This exciting opportunity presented me with both obstacles and benefits that I had to incorporate. Some of these obstacles included being able to perform at the best of my abilities, completing tasks proficiently and number one on the list ensuring that I have enough time to spend with my family. In examining these obstacles I had to analyze the immediate benefits that this entailed as well, one of which included, having two salaries, having the financial security that two incomes can provide. Being that my daughter is only three years old, constantly growing and changing each day, every minute spent away from her, could potentially be a min ute that I missed a major milestone in her life. Included in this struggle for time would be less time to complete  school work, to study, to interact with classmates. Therefore in turn leaving less time to take in the overall experience that a graduate program has to offer. Having all this to consider I had to resort to sound thinking otherwise known as critical and creative thinking which â€Å"requires both imagination and intellectual standards† (Paul &Elder) (p.4). These things contributed to the quality of my decision in that I took the time to analyze all factors, evaluate how these things would both have a negative or positive affect, and be creative in the ways that I could go about planning, and organizing my life to incorporate this change. In doing this I used â€Å"cognitive skills or strategies that increased the probability of a desirable outcome† (Halpern 1998). My education, affordability, time, completing assignments to the best of my abilities and learning all appropriate information were all things that had to be taken into consideration. Going back to school requires dedication in time, money and consistency. Would I have enough time to complete assignments and tasks, would I be able to afford this? Considering all options I finally arrived at the decision to return to school and accomplish my dream of obtaining a master’s degree. When I thought methodically, incorporated a strategy that allowed myself to evaluate and analyze the pros and cons, while also incorporating some creativity I was able to see that this was the right decision for me. In thinking critically and creatively I came to the conclusion that it would not be perfect, I would not be able to fulfill all my duties every day. However with patience, organization, and discipline I am currently on the right track, and am happy with the outcome thus far. There are days when I cannot believe I made this decision. There are times when I am just too exhausted to make that special meal for my family and feel defeated. However, after taking a few moments for myself I am able to realize that there is tomorrow, and in that day I can once again try and accomplish what I did not the day before. In thinking this way I am still incorporating critical and creative thinking skills in which bring about a positive outcome. References Halpern, D. F. (1998). Teaching critical thinking for transfer across domains: Dispisitions skills, structure training, and meta cognitive monitoring. American Psychologist 53(4), 440-445. Le Cornu, A. (2009). Meaning internalizations and Externalization: Towards a fuller understanding of the process of reflection and its role in the construction of the self. Adult Quarterly 59 (4), 279-297. Nicholls, D. D. (2010). Development of critical thinking and creativity: Practical guidelines for the postsecondary classroom. ATEA Journal 38 (1), 12-15. Paul, R. E. (2006). Critical thinking: The naute of critical and creative thought. Journal of Developmental Education , 34-35.

Globalization in the Music industry Essay

The music industry has been around for over two centuries (PBS). Its volatility can be measured by its ability to shift and change according to its time period, the technologies that arise through the ages and the public’s shift in musical taste. The music industry is comprised of many different components, organizations and individuals that operate within it. Some of these components include the artists who compose the music themselves, the producers that engineer the sounds created by the artists, the companies that handle distribution and promotion of the recorded music, the broadcasters of the music such as radio stations, and professionals who assist the artists to further and better their livelihoods, such as lawyers and managers. All of these components work in cohesion to compose what is the larger industry of music. In order to fully understand how the music industry has survived and changed in the face of obstacles, one must look at its short history. The music industry only really started to emerge in the 19th century when sheet music began to be printed and distributed. People did not listen to recorded music until 1877 when Thomas Edison invented the original phonograph, so instead they would buy sheet music and play the music for themselves. Over the next century technologies were invented that streamlined the recording and listening of music such as creation of records, jukeboxes and the household radio. Mass production techniques were invented at the turn of the century that allowed music listening to become a regular past time, which propelled the profits of the music industry. Household music listening soon became adopted worldwide and thus shaped the industry that we know today. Globalization has both benefited and plagued the modern music industry. It has allowed for the worldwide spread of music globally through technological breakthroughs such as radio and more modern technologies such as digital distribution. Contrary to this, these modern technologies have also led to some of the greatest downfalls of the music industry, almost crippling it permanently. Recording labels have been forced  to completely remodel they’re respective business models in order to adapt to the advent of the digital music era. The sector has benefited from globalization in more than one way. For instance, these days, it is so easy to find share and listen to music, anyone with a computer can have access to listen and buy music. Also because of the rise of the Internet, artists aren’t confined to national boundaries. Music these days transcends borders (Bloomberg). In the case of Justin Bieber, a Canadian whose music is recognized and accepted widely by the youth of the world, has fans spreading continents all because listening to his music just requires looking up a song name on Youtube. The rise of digital technology and the Internet allows for the industry to bring together the world by finding communalities in musical taste with mass positive reception for an artist and the music he or she creates. No matter if a person is from Egypt or Tha iland, that person can access and enjoy the music of any artist he or she desires. Although the music industry has benefitted from globalization, most of its pitfalls have arisen from the same source that is globalization. The rise of digital technology and the Internet has bankrupt many of the music industries biggest names. A prime example of this is court ordered liquidation of Richard Branson’s 26 Virgin Megastores closings in France due to the rise of online music retailing such as Apple’s Itunes music store, which led to Virgin France’s bankruptcy in 2013 (BBC). Another fatal blow to the music industries crippled foundation was the rise of online piracy. As easy as it is to go online and buy or stream music, it is just as easy to steal it. There are thousands of websites dedicated to music piracy. Although music piracy has been on the decline in the past couple years, still about 11 percent of people using the Internet admit to downloading music illegally (Bloomberg). Over the past decade, the use of CDs has been replaced with online streaming and retailing. This has eliminated much of the record companies revenues as they were used to making most of their profit off of distribution and promotion of physical copies of artists albums (Niemen). This has caused for a major shift and remodeling of major players in the music industries business models. Companies such Sony, Warner Music Group and Universal Music Group have started to completely rethink the way they conduct business (Forbes). In the past record labels were not only responsible for production, distribution and promotion of an artist and  his/her music, but they also acted as a bank (Forbes), funding the artists tours and recording sessions. Recently, these music giants have been moving towards becoming more of a modular network organization. What this means is that they are less occupied with the nitty gritty, and more focused on what they do best which is distribution and promotion. Th is also allows for more freedom of creativity for the artist as well as fairer split of profits (Forbes). This adaption of new business models clearly shows the versatility of the music industry in adapting to new times and technologies. One can only speculate the future of the music industry. As aforementioned, the music industry is in constant flux, changing shape and adapting to new trends and innovations. If the music industry can survive the blows dealt by the rise of the digital era, than in my opinion, it can withstand whatever test time delivers. Hopefully, as the future of music and globalization proceeds, we will see a convergence between the music industry, artists and consumers that will benefit all parties. Globalization has the power to ruin industries or propel them to heights unseen. In the case of the music industry, although it has been affected negatively in the past, recent data shows that for the first time in years, the music industry has seen growth due to globalization and the widespread popularity of the artist Adele (Bloomberg). This proves that something positive can be found in every negative experience, especially in regards to globalization and the music industry. Sources: Lin, Cheng-Yi (2014). The Evolution of Taipei’s Music Industry: Cluster and Network Dynamics in the Innovation Practices of the Music Industry. Vol. 51 Issue 2, p335-354. Percival, J. Mark (2011). Music Radio and the Record Industry: Songs, Sounds, and Power. Popular Music & Society. Vol. 34 Issue 4, p455-473. 19p. GÃÅ"NDÃÅ"Z, UÄŸur (2012). Digital Music Format Mp3 as a New Communications Technology and the Future of the Music Industry. Scientific Journal of Humanistic Studies. Vol. 4 Issue 7, p202-207. Ian Ginsberg. (2010). Music Lessons Lessons Inform Photojournalism’s Future. â€Å"The record business died as the digital music business was born. Photojournalism finds itself at a similar juncture now.† Retrieved from http://www.nieman.harvard.edu/reports/article/102116/Music-Lessons-Inform-Photojournalisms-Future.aspx Schweizer, Kristen (2013). Music Industry Grows First Time in a Decade on Digital Adele. Retrieved from http://www.bloomberg.com/news/2013-02-26/digital-music-with-adele-helps-record-industry-return-to-growth.html Plà ¡cido Domingo (2012). Digital Music Report 2012. A digital world that rewards artists and creators. Retrieved from http://www.ifpi.org/content/library/DMR2012.pdf Plummer, Robert (2013). French Mourn Virgins â€Å"Funeral March.† Retrieved from http://www.bbc.com/news/business-20944909 Neilsen Soundscan (2011) The Nielsen Company & Billboard’s 2011 Music Industry Report. Retrieved from http://www.businesswire.com/news/home/20120105005547/en/Nielsen-Company-Billboard%E2%80%99s-2011-Music-Industry-Report#.Ux6BImTwLzQ Taintor, Callie (2004) Chronology: Technology and the Music Industry. â€Å"An examination of some of the technological milestones of recorded music.† Retrieved from http://www.pbs.org/wgbh/pages/frontline/shows/music/inside/cron.html Owsinski, Bobby (2014). 50 Cent’s The Latest To Exploit The Music Industry’s Newest Business Model. Retrieved from http://www.forbes.com/sites/bobbyowsinski/2014/03/04/50-cent-the-latest-to-exploit-the-music-industrys-newest-business-model/

3 Sentences That Require a Tense Shift

3 Sentences That Require a Tense Shift 3 Sentences That Require a Tense Shift 3 Sentences That Require a Tense Shift By Mark Nichol Many writers seem to assume that all verbs in a sentence must be in the same tense, but the tense for each verb should be appropriate to the context. Here are three examples of sentences in which a statement about a past event should reflect a continuous state. Discussion after each sentence explains the reasoning, and revisions illustrate it. 1. He discovered that in order to extract all the good compounds, you had to brew tea for twenty minutes at 80 degrees. The discovery referenced in this sentence occurred in the past, but it describes something that was true before the discovery and during the discovery and will presumably remain true in perpetuity, so the verb pertaining to brewing should be in the present tense: â€Å"He discovered that in order to extract all the good compounds, you have to brew tea for twenty minutes at 80 degrees.† 2. For each area, they were then asked to indicate whether they believed their level of knowledge was adequate or requires improvement. The querying of survey subjects described here happened in the past. If the respondents were asked this question again, their answer might be different, but at the time the question was asked, the survey sought a response about the current state of their thinking, so the verbs pertinent to that state should be in the present tense: â€Å"For each area, they were then asked to indicate whether they believe their level of knowledge is adequate or requires improvement.† 3. Jones asserted that these attributes of confidence were important because executives and directors can use them to assess and advance their organizations along the journey to realize their vision. The attributes do not cease to be important just because Jones is not continuously asserting that fact. Barring an unlikely drastic change in the attitude of executives and directors toward them, they remain so, and the continuous state of this importance should be communicated by a verb in the present tense: â€Å"Jones asserted that these attributes of confidence are important because executives and directors can use them to assess and advance their organizations along the journey to realize their vision.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Redundant Phrases to AvoidHow to Punctuate with â€Å"However†The Uses of â€Å"The†

Observation and survey of 5 resturants Essay Example | Topics and Well Written Essays - 750 words

Observation and survey of 5 resturants - Essay Example The restaurants are inclusive of; Firehouse Restaurant, La Madeleine, Panera Bread, Maggiano’s Little Italy as well as the Tavern at Phipps et cetera. These restaurants exhibit different trends in the manner of their operations as discussed below: Each restaurant basically focuses on a special menu to different customers; the menus may be offered on a daily basis while others may be provided upon a customer’s request. For instance: The Firehouse restaurant menu, exhibits a seasonal feature although it frequently rotates; the main menu comprises a mixture of contemporary dishes and homely styles such as parsley and nutmeg. It also offers extensive collection of wine and specialized cuisines that are prepared in a unique way. The organization of the menu is also in a manner that ensures that customers are provided with a variety of option in a language that can be easily understood. In the La Madeleine Restaurant, the menu exhibits an excellent presentation and comprises a mixture of French and American Tastes. Located in Atlanta, it also offers a relaxing atmosphere to the customers. The menus are complete as they provide a variety of bakery products and are written in English for better comprehension among the customer s. Additionally, the provision of special menus is also exhibited in the Panera Bread Restaurant which offers specially baked cakes such as the Panini and the New Roasted Turkey. At Panera Bread Restaurant, the menus offered also features reasonable pricing and complete offers that are updated year round. Maggiano’s Little Italy also offers specialized Italian dishes with a combination of American-Italian Flavor; non-alcoholic beverages are also offered to their customers. The menu is also presented in manner that offers a family styled lunch as well as dinners featured by three various options to be served on each table. This trend extends to the Tavern at Phipps restaurant which offers Low Country

Branding and product life cycle Essay Example | Topics and Well Written Essays - 1000 words

Branding and product life cycle - Essay Example In this stage the products are newly launched in the competitive market place by the organizations. In this product life cycle stage, monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage. The organizations generally implement aggressive promotional strategies in order to create awareness about the newly developed product. This introduction stage has two characteristics, such as low competition and low sales growth rate. Growth Growth stage is the second common stage in the product life cycle model. This stage comes with the recognition in the competitive market. Profit of the products starts to flow from this stage. The organizations can try some new innovative ideas in order to maintain the sales growth of products. This growth stage is considered as the appropriate time to develop new competitive and effective price in the competitive marketplace. This strategy helps the organizations to develop a potential customer base for the products. Maturity Maturity is the third stage in the product life cycle model. ... It affects the sales of product. Several organizations try to redesign their products to secure market share and customer loyalty towards it. However, low profit margin, limited sales growth rate and implementation of new innovative models are the major characteristics of this maturity stage. Decline Decline is the last stage of product life cycle model. Generally, majority of the products dies in this decline stage due to huge low sales growth rate. Several organizations share the same market for a single product class. It is difficult for these products to compete with the new entrants. It is true that, market demand and needs of customers change constantly due to the organizations’ product differentiation strategy (Lamb, Hair and MacDaniel, 2008, p.30). This strategy reduces the demand of the existing products. Target customers generally perceive these products as the old and ineffective products. Therefore, people try to experiment with newly developed products in the mark et place. It is not necessary that, every product would go through this specific product life cycle stage. It highly depends upon the category of products, scope of that particular product and market competition. Question 2: Branding Strategies Branding strategy can be defined as the long term plan for a particular brand. It includes determination of potential target audiences and a significant understanding of the market demand and needs of target customers. Effective branding strategy helps to identify the brand and its experience. There are several branding strategies that have been implemented by the organization. This part of the essay will discuss about Company Name Branding, Individual Branding, Attitude Branding,