Illinois Sports Business Conference

Illinois Sports Business Conference With March Madness around the corner, people are going to be glued to their TVs and making their predictions on whos going to make a run for the NCCA tournament for the men and women. Sports are fun to watch, and basketball is personally my favorite. Going to a Big Ten  conference school has a lot of benefits when it comes to sports. Going to the mens basketball and football games are the most fun Illini experiences Ive had at Illinois so far. You also get to see the other Big Ten  schools play the Illini when they come to town, and usually they  have good sports teams too. So watching sports on TV and in person is fun, but what if you can work in the  sports industry like sports brand or even a sports team? Well, at Illinois, you have the chance to meet people who  do! Last Friday, I went to the 2nd Annual Illinois Sports Business Conference. It was held at Memorial Stadium on campus, and it was an amazing experience. The day started off with a keynote speakerâ€"the former head of Global Marketing for Nike, Steve Miller. He had such an incredible experience at Nike and was there  even before it was called Nike (it was called Blue Ribbon Sports in the 1970s). Then it was time for breakout sessions. Breakout sessions included people who work for Olympic Committee, the NFL, the Chicago Bulls, advertising agencies, etc. They spoke about different topics such as social media in sports, revenue development, advertising in sports, and more! What was even cooler is that a lot of these people speaking at the conference were Illinois alumni, which shows a lot about the people that go here. If this conference sounds cool to you, you can actually help plan it with the  Illinois Sports Businss Conference RSO. Check them out here! Daniel Class of 2018 I’m an Advertising major in the College of Media. I’m from a northwest suburb of Chicago called Buffalo Grove. I chose Illinois because it was the first university in the entire world to offer an Advertising major, which is pretty cool!